Accessibility statement

Everyone should be able to find the right routine, read every ingredient and check out without help. We aim to meet the Web Content Accessibility Guidelines (WCAG) 2.2 at level AA across plump.com, and we treat accessibility problems as bugs, not nice-to-haves.

• We choose text and interface colours to meet AA contrast, and we're fixing the few small labels and infographic panels that don't yet.
• Pages are built to work on screens from 360px wide, without sideways scrolling, and with browser zoom up to 200%.
• We aim for touch targets of at least 44 × 44 pixels on mobile.
• The menu, search, bag, accordions and forms are built to work with a keyboard, show a visible focus outline and are labelled for screen readers. We're still improving some parts, such as keyboard access to every mega-menu panel and returning focus when the bag closes.
• Full ingredient lists are real text, not images, so they can be read aloud, translated or enlarged.
• Nothing plays sound on its own, and moving elements respect your device's reduced-motion setting.

plump.com is partially conformant with WCAG 2.2 level AA: most of the site meets the standard, and we're working on the parts that don't yet. We check new pages with automated tools and manual keyboard tests.

Some parts of the shopping journey are provided by partners, including checkout (Shopify), the auto-refill portal and product reviews. We choose partners with good accessibility records and report any problems we find, but we don't control their code.

Some lifestyle photography is decorative and has no detailed description. Everything you need to choose and use a product is also in the page text.

If anything on plump.com is hard to use, please tell us. Email support@plump.com with the page and what happened, and a real person will reply within 1 business day. If you can't complete your order online, we'll help you place it by email while we fix the problem.

We review this statement at least once a year and whenever we make significant changes to the site. It was last reviewed on October 7, 2026.