Free US shipping from $180 & on auto-refillFree US shipping from $180, on every protocol and every auto-refill • 60-day "empty bottle" money-back guarantee
Milk Run first, then The Daily Liquid Facial on soft, clean skin.
How to use
1 · Melt on dry skin
2 · Add water, it turns milky
3 · Rinse, then serums
Melt it. Milk it. Rinse.
A golden oil-gel that melts makeup and SPF, then turns to a silky milk with water and rinses clean. Cleanses without stripping, so skin stays soft and comfortable.
A dewy oil-gel that melts makeup and SPF, even the heavy kind
Add water and it turns to a silky milk that rinses clean
Skin feels soft and comfortable, never stripped or tight
Lightly scented: soft white flowers and sandalwood. Dermatologically tested. Vegan. Made in the EU.
“My foaming cleanser left my cheeks tight every night. This melts everything off and my skin feels soft when I pat it dry. Exofacial goes on so much more comfortably now.”
Rachel, 36
“Foundation, bronzer, setting spray, all of it. One pump on dry skin, a bit of water and it turns milky and rinses off. No residue.”
Zara, 31
“My skin goes pink with most cleansers. I patch-tested this for a few days first and it's been fine every night since. Feels like a treat rather than a chore.”
Fiona, 48
“It goes from a golden gel to milk the second water hits it. My skin feels nourished afterwards, not stripped, and my night cream sinks in better.”
Louise, 52
“I wear SPF every day and never felt it fully came off with my old gel. This dissolves it and my skin feels clean but comfortable.”
Tess, 40
Benefits & ingredients
A light emollient oil (caprylic/capric triglyceride), glycerin and organic sunflower seed oil, with gentle sugar-based cleansers (sucrose laurate and palmitate), vitamin E, organic chamomile, sea buckthorn and cloudberry extracts and glycolipids. Mica and iron oxides give it its colour. A little alcohol. Lightly scented with parfum. Vegan and made in the EU.
How to use
Massage one or two pumps over dry or damp skin to melt makeup, SPF and the day. Add a splash of water and keep massaging as it turns milky, then rinse well. Avoid the eyes. Follow with your second cleanse if you double-cleanse, then your serums.
Why it's different
Milk Run is the cleanser for skin that hates feeling squeaky. A rich, dewy oil-gel of organic sunflower oil and a light emollient melts makeup, SPF and the day, then turns to a silky milk the moment it meets water and rinses away clean. Organic chamomile, sea buckthorn and cloudberry extracts and glycerin leave skin soft and comfortable, so your barrier starts the routine plump, not stripped. Dermatologically tested and made for sensitive skin.
When you'll see results
Makeup melts in seconds, and skin feels soft and comfortable, not tight, from the first rinse. Your serums go onto skin that feels soft and comfortable, every time.
Try it for up to 60 days. If you don't look in the mirror and see glassier, bouncier, visibly plumper-looking skin, email support@plump.com within 60 days of delivery and we'll refund the price you paid for the products, whether the bottles are unopened, half-used or empty. No need to send them back. It covers one-time orders and your first auto-refill order, once per product.
Shipping & returns
In stock and ships within 2 business days. Free US shipping on orders from $180, on every protocol and on every auto-refill; otherwise $6.95 flat. We ship to US addresses only. Covered by our 60-day empty-bottle guarantee.
Cleansing, minus the squeak
A dewy oil-gel that melts makeup and SPF, turns to a silky milk with water and rinses clean. Skin feels soft, never stripped.
Before
After
One melt. Clean and soft.
Organic sunflower oil and light emollients melt makeup and SPF. Sugar-based cleansers turn it to a silky milk with water. Chamomile, sea buckthorn, cloudberry and glycerin keep skin comfortable.
Massage it onto dry or damp skin, add water, rinse. Your serums go onto skin that feels soft, not tight.
Soft, comfortable skin after cleansingA fresh, healthy-looking glow
How to use
1
Melt on dry skin
Massage one or two pumps over dry or damp skin, makeup and all. Keep it away from your eyes.
2
Add water, it turns milky
Wet your fingertips and keep massaging. The oil-gel turns to a silky milk.
3
Rinse, then serums
Rinse well and pat dry. A second cleanse if you like, then Exofacial.
MELT-TO-MILK BARRIER PREP
Melt. Milk. Rinse.
A cleanse that leaves skin soft instead of squeaky, so the serums after it go onto a comfortable, plump-feeling barrier.
01MeltOne or two pumps, massaged over dry or damp skin. Makeup and SPF dissolve.
02MilkAdd a splash of water. The oil-gel turns to a silky milk.
03RinseRinse well, pat dry, and straight on with Exofacial and Pep Step.
On dry or damp skin, massage one or two pumps over your face to melt makeup, SPF and the day. Wet your fingertips and keep massaging: it turns to a silky milk. Rinse well and pat dry.
Why an oil cleanser and not a foam?
Oil dissolves oil: makeup, SPF and the day's grime melt into it, then rinse away with water. It cleans without the squeaky, tight feeling some foaming cleansers leave, so skin feels soft going into your serums.
Will it leave my skin oily?
No. With water it turns to a milk and rinses off clean. Skin feels soft and nourished, not greasy.
Can I use it to double-cleanse?
Yes, it's made for it. Milk Run first to melt everything, then your usual gentle cleanser if you like a second cleanse. On light-makeup days, Milk Run on its own is plenty.
Does it remove eye makeup?
It isn't made for the eyes themselves: avoid direct contact with your eyes. Use your usual eye makeup remover for mascara, and Milk Run for everything else.
Is it okay for sensitive skin?
It's made for sensitive skin and is dermatologically tested. It's lightly scented with parfum and has a little alcohol, so if you're fragrance-sensitive, patch-test on your jawline first.
Where does it go with The Daily Liquid Facial?
First. Cleanse with Milk Run, rinse and pat dry, then Exofacial and Pep Step as usual. On Fresh Start evenings, Fresh Start goes on between Milk Run and Exofacial.
Is it safe during pregnancy?
Please check with your doctor or midwife first and share the full ingredient list with them.
How long does a bottle last?
150 ml goes a long way at one or two pumps a cleanse.
How does the guarantee work?
Use it for up to 60 days. If you don't love your skin, email support@plump.com within 60 days of delivery and we'll refund the product price, even if the bottle is empty. No need to send it back.
Reviews
Reviews summary ✦
Customers say it melts makeup and SPF in seconds and that skin feels soft, not tight, after rinsing. Many switched from foaming cleansers and use it as the first cleanse before The Daily Liquid Facial. A few wished the scent were lighter, and several note it isn't meant for eye makeup.
4.81,360 reviews
5★79%
4★13%
3★4%
2★2%
1★2%
93% would recommend this product
+ 34 photos
Customers talked about
Melts makeupNo tight feelingOil to milkDouble cleanseGentleScent
R
Rachel, 36
Verified buyer
Dry skin · Tightness
Sep 29, 2026
Goodbye squeaky skin
My foaming cleanser left my cheeks tight every night. This melts everything off and my skin feels soft when I pat it dry. Exofacial goes on so much more comfortably now.
Helpful? (39)
Z
Zara, 31
Verified buyer
Combination skin · Makeup removal
Sep 15, 2026
Full face, gone in a minute
Foundation, bronzer, setting spray, all of it. One pump on dry skin, a bit of water and it turns milky and rinses off. No residue.
Helpful? (26)
F
Fiona, 48
Verified buyer
Sensitive skin · Redness
Sep 2, 2026
Finally a cleanser that doesn't sting
My skin goes pink with most cleansers. I patch-tested this for a few days first and it's been fine every night since. Feels like a treat rather than a chore.
Helpful? (23)
A
Amara, 34
Verified buyer
Oily skin · Makeup removal
Aug 20, 2026
Not greasy, which surprised me
I was nervous about an oil on oily skin, but it rinses off completely. I follow it with a second cleanse on heavy makeup days.
Helpful? (18)
L
Louise, 52
Verified buyer
Dry skin · Dryness
Aug 6, 2026
The texture change is so satisfying
It goes from a golden gel to milk the second water hits it. My skin feels nourished afterwards, not stripped, and my night cream sinks in better.
Helpful? (30)
T
Tess, 40
Verified buyer
Normal skin · SPF removal
Jul 23, 2026
Gets my SPF off properly
I wear SPF every day and never felt it fully came off with my old gel. This dissolves it and my skin feels clean but comfortable.
Helpful? (16)
I
Ines, 45
Verified buyer
Combination skin · Dullness
Jul 9, 2026
Lovely, scent is noticeable
Works beautifully and skin looks fresh after. The white-flower scent is stronger than I expected, though it rinses away. Knocked a star off for that.
Helpful? (14)
P
Phoebe, 33
Verified buyer
Sensitive skin · Makeup removal
Jun 25, 2026
Not for eye makeup
Great on my face, but I tried it on mascara and got it in my eye. The label does say to avoid the eyes. I use a separate eye remover now and it's fine.
Helpful? (21)
G
Grace, 50
Dry skin · Tightness
Jun 11, 2026
My skin drinks up everything after
Since switching, my skin doesn't feel thirsty after cleansing. Pep Step and Forever Plush feel more comfortable on top.
Helpful? (11)
N
Nina, 38
Verified buyer
Normal skin · Makeup removal
May 28, 2026
A little goes a long way
One pump does my whole face. Two months in and the bottle's still going strong.
Helpful? (9)
H
Hollie, 29
Verified buyer
Combination skin · Dullness
May 12, 2026
Double cleanse, made easy
I used to need a balm and a separate rinse-off oil. This does both jobs in one, and the sink isn't covered in oil afterwards.
Helpful? (8)
M
Margaret, 54
Verified buyer
Dry skin · Dryness
Apr 24, 2026
Feels like a facial at the sink
I massage it in for a full minute at night. Skin looks soft and glowy by the time I'm done, and it never feels tight.