4.7/5 (1,920 reviews)

Fresh Start Glycolic Toner

5% Glycolic Acid + Cranberry

Megan, Isabel & 1,000+ others purchased
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Locked 25% off with auto-refill With auto-refill
✓ Unlocked 60-day guarantee Even if it's empty
Free US shipping from $180 60-day empty-bottle guarantee Ships within 2 business days

Not sure where it fits in your routine?
Email our skin team: support@plump.com

Pairs best with

Exofacial Serum (45-Day Supply)

Fresh Start, then The Daily Liquid Facial™.

How to use

1 · Clean, dry skin
1 · Clean, dry skin
2 · Swipe, don't rinse
2 · Swipe, don't rinse
3 · Then Exofacial
3 · Then Exofacial

Prep for glass skin.

A 5% glycolic acid toner, a few evenings a week, that smooths dull, rough-looking texture so skin looks brighter and Exofacial lands on a glass-ready surface.

  • 5% glycolic acid smooths dull, rough texture in one swipe
  • The step before Exofacial, for a fresh, glass-ready surface
  • Betaine, sodium PCA and organic berry extracts keep it comfortable

No added parfum, with a soft rose aroma. Vegan. Made in the EU. Wear SPF by day.

“Ran a pad over my face on Tuesday night and my cheeks felt like a different texture on Wednesday morning. Three evenings a week now, always before Exofacial.”

Megan, 35

Benefits & ingredients

5% glycolic acid, glycerin, betaine and sodium PCA, with organic cranberry and lingonberry fruit extracts. Potassium hydroxide balances the acid. No parfum in the INCI, but it has a soft rose aroma, so we don't call it fragrance-free. A little alcohol, last on the list. Vegan and made in the EU.

How to use

Evenings, 2–3 times a week. On clean, dry skin, sweep a soaked cotton pad over face and neck, avoiding eyes and lips. No rinse. Let it dry, then Exofacial and the rest of your routine. Not on Lunchtime Peel nights. SPF 30+ every morning.

Why it's different

Fresh Start is the first step on the evenings you use it: a water-light toner with 5% glycolic acid, the smallest AHA, that smooths rough, dull texture so skin looks brighter and more even. Organic cranberry and lingonberry extracts, betaine and sodium PCA keep it comfortable. Swipe it on, let it dry, and Exofacial goes onto a clean, glass-ready surface.

When you'll see results

Skin feels smoother after the first swipe. Most people see a brighter, more even-looking surface after 2–3 weeks of using it a few evenings a week.

Full ingredients

Aqua, Glycolic Acid, Glycerin, Potassium Hydroxide, Betaine, Sodium PCA, Sodium Levulinate, Phenethyl Alcohol, Sodium Benzoate, Vaccinium Macrocarpon (Cranberry) Fruit Extract*, Vaccinium Vitis-Idaea (Lingonberry) Fruit Extract*, Alcohol. *Ingredients from organic farming.

The 60-day "empty bottle" guarantee

Try it for up to 60 days. If you don't look in the mirror and see glassier, bouncier, visibly plumper-looking skin, email support@plump.com within 60 days of delivery and we'll refund the price you paid for the products, whether the bottles are unopened, half-used or empty. No need to send them back. It covers one-time orders and your first auto-refill order, once per product.

Shipping & returns

In stock and ships within 2 business days. Free US shipping on orders from $180, on every protocol and on every auto-refill; otherwise $6.95 flat. We ship to US addresses only. Covered by our 60-day empty-bottle guarantee.

A fresh start for your serums

5% glycolic acid smooths dull, rough texture, so everything after it goes onto a clean, glass-ready surface. A few evenings a week, before Exofacial.

Before
After

One swipe. Smoother skin.

5% glycolic acid to smooth rough texture and brighten dullness. Organic cranberry and lingonberry, plus betaine and sodium PCA, so skin stays comfortable.

Swipe it on a few evenings a week, before Exofacial. No rinse. Just SPF the next morning.

Smoother-looking textureBrighter, more even-looking tone

How to use

  1. 1

    Clean, dry skin

    Evenings, 2–3 times a week, after cleansing. Pat skin completely dry.

  2. 2

    Swipe, don't rinse

    Soak a cotton pad and sweep it over face and neck, avoiding eyes and lips. Let it dry.

  3. 3

    Then Exofacial

    Your serums go on next. SPF 30+ the next morning, always.

WITH THE DAILY LIQUID FACIAL™

Step 1: a fresh start.

A smooth, clean surface first, then The Daily Liquid Facial and Forever Plush on top. On your Fresh Start evenings, it's four steps and a few minutes.

  1. 01 Fresh Start One soaked pad over face and neck. Let it dry.
  2. 02 Exofacial Rub 2 pumps into skin and give it 30 seconds.
  3. 03 Pep Step + Forever Plush 2 pumps of Pep Step, then 1 of Forever Plush, to lock it all in.
Shop The Daily Liquid Facial™

EXFOLIATE SAFELY

How to swipe safely.

5% glycolic acid is a gentle strength, but it's still an acid. Three rules and your skin will love it.

  1. 01 Patch test first One swipe on your jawline, two evenings running. No lasting redness or stinging? You're good.
  2. 02 Evenings, 2–3 a week Start with two. Not with Lunchtime Peel or retinol on the same night.
  3. 03 SPF every morning SPF 30+ daily while you use it, and for a week after you stop.

Results

91%

Said skin felt smoother after the first use

88%

Said skin looked brighter after 2 weeks

85%

Said makeup sat more smoothly

Consumer panel, 4 weeks at 2–3 evenings a week

Why plump?

plump Others
5% glycolic acid
Betaine + sodium PCA for comfort
Organic cranberry + lingonberry
No rinse, one quick swipe
Built to prep for Exofacial
Vegan, made in the EU

What's inside, and why your skin will love it

Smoothing

Glycolic Acid 5%

The smallest alpha hydroxy acid. It loosens dull build-up at the surface so skin looks smoother, brighter and more even.

Antioxidant

Cranberry + Lingonberry

Organic cranberry and lingonberry fruit extracts, rich in antioxidants. They keep the toner feeling fresh on skin.

Comforting

Betaine + Sodium PCA

Two humectants that help skin hold on to water, so it feels soft and comfortable after the acid, not tight.

Full ingredients (INCI)

Aqua, Glycolic Acid, Glycerin, Potassium Hydroxide, Betaine, Sodium PCA, Sodium Levulinate, Phenethyl Alcohol, Sodium Benzoate, Vaccinium Macrocarpon (Cranberry) Fruit Extract*, Vaccinium Vitis-Idaea (Lingonberry) Fruit Extract*, Alcohol. *Ingredients from organic farming.

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Step 2: cushion & barrier lock

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Forever Plush Cream

The barrier lock

(5,870)

Frequently asked questions

You've got questions, we've got answers.

How often should I use it?

A few evenings a week. Start with two, spaced out, and go to three if your skin's happy.

Can I use it in the morning?

We'd keep it to evenings, as the formulator directs: acids and sunshine aren't friends. Mornings are for Sunny Side Up Vitamin C Serum and SPF.

Do I rinse it off?

No. Swipe it on, let it dry for about a minute, then go straight on with Exofacial and the rest of your routine.

Why use it before The Daily Liquid Facial™?

It's the prep step. A smooth, clean surface helps everything after it, Exofacial, Pep Step and Forever Plush, look its best. Use it on your exfoliating evenings, then carry on with the other three steps as usual.

Will it tingle?

A light tingle for a moment is normal with glycolic acid. Burning or stinging that lasts isn't: rinse with cool water and give your skin a few days off.

Can I use it with Lunchtime Peel, retinol or Spot On?

Not with Lunchtime Peel or a retinoid on the same night: alternate them. Spot On can go on once Fresh Start has dried, but if your skin feels sensitive, use them on different evenings.

Do I really need SPF?

Yes. AHAs make skin more sensitive to the sun. Wear SPF 30+ every day while you're using it, and for a week after you stop.

Is it okay for sensitive skin?

Patch-test first: a swipe on your jawline, two evenings running, and start at twice a week. Don't use it on broken, sunburnt or freshly waxed skin. There's no parfum in the INCI, but it has a soft rose aroma and a little alcohol at the end of the list.

Is it safe during pregnancy?

Please check with your doctor or midwife first and share the full ingredient list with them.

How long does a bottle last?

Months. 250 ml is a big bottle, and you only need one soaked cotton pad a few evenings a week.

Reviews

Reviews summary ✦

Customers say skin feels smoother after the first swipe and looks brighter within a couple of weeks of using it a few evenings a week. Many use it before Exofacial and say their serums and makeup sit better afterwards. A few felt a tingle at first, and several mention the big bottle lasts for months.

4.7 1,920 reviews
5★ 76%
4★ 15%
3★ 5%
2★ 2%
1★ 2%

92% would recommend this product

+ 48 photos

Customers talked about

Smoother textureBrighter skinBefore ExofacialBig bottleTingleRose scent
M

Megan, 35

Verified buyer

Combination skin · Rough texture

Sep 27, 2026

Smooth from the first swipe

Ran a pad over my face on Tuesday night and my cheeks felt like a different texture on Wednesday morning. Three evenings a week now, always before Exofacial.

Helpful? (38)

I

Isabel, 44

Verified buyer

Normal skin · Dullness

Sep 12, 2026

Part of my daily routine

I added this to my Daily Liquid Facial routine and it's the step I didn't think I needed. On toner nights everything after it looks better. My skin's brighter than it's been in years.

Helpful? (26)

T

Thandi, 39

Verified buyer

Oily skin · Enlarged pores

Aug 30, 2026

Nose looks smoother

The pores on my nose look less obvious, especially by the second week. Doesn't make my skin feel tight like other acid toners did.

Helpful? (17)

O

Olivia, 32

Verified buyer

Sensitive skin · Rough texture

Aug 15, 2026

Tingles for a second

There's a little tingle when it goes on, gone in a minute. I stick to twice a week and that's perfect for my skin. Smoother, not red.

Helpful? (21)

K

Karen, 52

Verified buyer

Dry skin · Dullness

Aug 1, 2026

Makeup sits better

Foundation used to catch on dry bits around my nose. Now it glides. I follow it with Pep Step and a cream because my skin's dry, and it's never felt stripped.

Helpful? (29)

E

Elena, 41

Verified buyer

Combination skin · Uneven tone

Jul 18, 2026

This bottle will last forever

Two months of three nights a week and it's barely gone down. For the price that's brilliant.

Helpful? (13)

J

Jade, 36

Normal skin · Dullness

Jul 4, 2026

Lovely, light rose smell

Didn't expect a scent from a toner, but it's a soft rose that disappears as it dries. Skin looks fresher the next day. Knocked a star off because I'd like a pump top.

Helpful? (10)

F

Farah, 46

Verified buyer

Oily skin · Rough texture

Jun 20, 2026

Gentler than I expected

I've used stronger glycolic pads that wrecked my skin. This is calm by comparison and I still see the smoothness. Glad it has betaine in it.

Helpful? (15)

B

Beth, 34

Verified buyer

Combination skin · Dullness

Jun 5, 2026

Nice, but slow for me

My skin feels smoother, but the brightness took longer than two weeks to show. It's fine, just not dramatic. I'll finish the bottle.

Helpful? (19)

N

Naomi, 43

Verified buyer

Normal skin · Uneven tone

May 22, 2026

Sunday, Wednesday, Friday

That's my toner schedule and it's working. Tone looks more even, and Exofacial seems to give more glow on those nights.

Helpful? (12)

W

Wendy, 50

Verified buyer

Dry skin · Rough texture

May 6, 2026

Remember the SPF

Read the instructions, wear SPF every day, and you'll love it. My skin looks smoother and I've finally got a proper sunscreen habit.

Helpful? (7)

L

Lily, 37

Verified buyer

Combination skin · Dullness

Apr 18, 2026

Glass-skin prep, as promised

On toner nights my skin looks like I've had a facial the next morning. Simple, quick, and it doesn't fight with anything else I use.

Helpful? (9)