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A 5% glycolic acid toner, a few evenings a week, that smooths dull, rough-looking texture so skin looks brighter and Exofacial lands on a glass-ready surface.
5% glycolic acid smooths dull, rough texture in one swipe
The step before Exofacial, for a fresh, glass-ready surface
Betaine, sodium PCA and organic berry extracts keep it comfortable
No added parfum, with a soft rose aroma. Vegan. Made in the EU. Wear SPF by day.
“Ran a pad over my face on Tuesday night and my cheeks felt like a different texture on Wednesday morning. Three evenings a week now, always before Exofacial.”
Megan, 35
“I added this to my Daily Liquid Facial routine and it's the step I didn't think I needed. On toner nights everything after it looks better. My skin's brighter than it's been in years.”
Isabel, 44
“The pores on my nose look less obvious, especially by the second week. Doesn't make my skin feel tight like other acid toners did.”
Thandi, 39
“Foundation used to catch on dry bits around my nose. Now it glides. I follow it with Pep Step and a cream because my skin's dry, and it's never felt stripped.”
Karen, 52
“Two months of three nights a week and it's barely gone down. For the price that's brilliant.”
Elena, 41
Benefits & ingredients
5% glycolic acid, glycerin, betaine and sodium PCA, with organic cranberry and lingonberry fruit extracts. Potassium hydroxide balances the acid. No parfum in the INCI, but it has a soft rose aroma, so we don't call it fragrance-free. A little alcohol, last on the list. Vegan and made in the EU.
How to use
Evenings, 2–3 times a week. On clean, dry skin, sweep a soaked cotton pad over face and neck, avoiding eyes and lips. No rinse. Let it dry, then Exofacial and the rest of your routine. Not on Lunchtime Peel nights. SPF 30+ every morning.
Why it's different
Fresh Start is the first step on the evenings you use it: a water-light toner with 5% glycolic acid, the smallest AHA, that smooths rough, dull texture so skin looks brighter and more even. Organic cranberry and lingonberry extracts, betaine and sodium PCA keep it comfortable. Swipe it on, let it dry, and Exofacial goes onto a clean, glass-ready surface.
When you'll see results
Skin feels smoother after the first swipe. Most people see a brighter, more even-looking surface after 2–3 weeks of using it a few evenings a week.
Full ingredients
Aqua, Glycolic Acid, Glycerin, Potassium Hydroxide, Betaine, Sodium PCA, Sodium Levulinate, Phenethyl Alcohol, Sodium Benzoate, Vaccinium Macrocarpon (Cranberry) Fruit Extract*, Vaccinium Vitis-Idaea (Lingonberry) Fruit Extract*, Alcohol. *Ingredients from organic farming.
The 60-day "empty bottle" guarantee
Try it for up to 60 days. If you don't look in the mirror and see glassier, bouncier, visibly plumper-looking skin, email support@plump.com within 60 days of delivery and we'll refund the price you paid for the products, whether the bottles are unopened, half-used or empty. No need to send them back. It covers one-time orders and your first auto-refill order, once per product.
Shipping & returns
In stock and ships within 2 business days. Free US shipping on orders from $180, on every protocol and on every auto-refill; otherwise $6.95 flat. We ship to US addresses only. Covered by our 60-day empty-bottle guarantee.
A fresh start for your serums
5% glycolic acid smooths dull, rough texture, so everything after it goes onto a clean, glass-ready surface. A few evenings a week, before Exofacial.
Before
After
One swipe. Smoother skin.
5% glycolic acid to smooth rough texture and brighten dullness. Organic cranberry and lingonberry, plus betaine and sodium PCA, so skin stays comfortable.
Swipe it on a few evenings a week, before Exofacial. No rinse. Just SPF the next morning.
Smoother-looking textureBrighter, more even-looking tone
How to use
1
Clean, dry skin
Evenings, 2–3 times a week, after cleansing. Pat skin completely dry.
2
Swipe, don't rinse
Soak a cotton pad and sweep it over face and neck, avoiding eyes and lips. Let it dry.
3
Then Exofacial
Your serums go on next. SPF 30+ the next morning, always.
WITH THE DAILY LIQUID FACIAL™
Step 1: a fresh start.
A smooth, clean surface first, then The Daily Liquid Facial and Forever Plush on top. On your Fresh Start evenings, it's four steps and a few minutes.
01Fresh StartOne soaked pad over face and neck. Let it dry.
02ExofacialRub 2 pumps into skin and give it 30 seconds.
03Pep Step + Forever Plush2 pumps of Pep Step, then 1 of Forever Plush, to lock it all in.
A few evenings a week. Start with two, spaced out, and go to three if your skin's happy.
Can I use it in the morning?
We'd keep it to evenings, as the formulator directs: acids and sunshine aren't friends. Mornings are for Sunny Side Up Vitamin C Serum and SPF.
Do I rinse it off?
No. Swipe it on, let it dry for about a minute, then go straight on with Exofacial and the rest of your routine.
Why use it before The Daily Liquid Facial™?
It's the prep step. A smooth, clean surface helps everything after it, Exofacial, Pep Step and Forever Plush, look its best. Use it on your exfoliating evenings, then carry on with the other three steps as usual.
Will it tingle?
A light tingle for a moment is normal with glycolic acid. Burning or stinging that lasts isn't: rinse with cool water and give your skin a few days off.
Can I use it with Lunchtime Peel, retinol or Spot On?
Not with Lunchtime Peel or a retinoid on the same night: alternate them. Spot On can go on once Fresh Start has dried, but if your skin feels sensitive, use them on different evenings.
Do I really need SPF?
Yes. AHAs make skin more sensitive to the sun. Wear SPF 30+ every day while you're using it, and for a week after you stop.
Is it okay for sensitive skin?
Patch-test first: a swipe on your jawline, two evenings running, and start at twice a week. Don't use it on broken, sunburnt or freshly waxed skin. There's no parfum in the INCI, but it has a soft rose aroma and a little alcohol at the end of the list.
Is it safe during pregnancy?
Please check with your doctor or midwife first and share the full ingredient list with them.
How long does a bottle last?
Months. 250 ml is a big bottle, and you only need one soaked cotton pad a few evenings a week.
Reviews
Reviews summary ✦
Customers say skin feels smoother after the first swipe and looks brighter within a couple of weeks of using it a few evenings a week. Many use it before Exofacial and say their serums and makeup sit better afterwards. A few felt a tingle at first, and several mention the big bottle lasts for months.
Ran a pad over my face on Tuesday night and my cheeks felt like a different texture on Wednesday morning. Three evenings a week now, always before Exofacial.
Helpful? (38)
I
Isabel, 44
Verified buyer
Normal skin · Dullness
Sep 12, 2026
Part of my daily routine
I added this to my Daily Liquid Facial routine and it's the step I didn't think I needed. On toner nights everything after it looks better. My skin's brighter than it's been in years.
Helpful? (26)
T
Thandi, 39
Verified buyer
Oily skin · Enlarged pores
Aug 30, 2026
Nose looks smoother
The pores on my nose look less obvious, especially by the second week. Doesn't make my skin feel tight like other acid toners did.
Helpful? (17)
O
Olivia, 32
Verified buyer
Sensitive skin · Rough texture
Aug 15, 2026
Tingles for a second
There's a little tingle when it goes on, gone in a minute. I stick to twice a week and that's perfect for my skin. Smoother, not red.
Helpful? (21)
K
Karen, 52
Verified buyer
Dry skin · Dullness
Aug 1, 2026
Makeup sits better
Foundation used to catch on dry bits around my nose. Now it glides. I follow it with Pep Step and a cream because my skin's dry, and it's never felt stripped.
Helpful? (29)
E
Elena, 41
Verified buyer
Combination skin · Uneven tone
Jul 18, 2026
This bottle will last forever
Two months of three nights a week and it's barely gone down. For the price that's brilliant.
Helpful? (13)
J
Jade, 36
Normal skin · Dullness
Jul 4, 2026
Lovely, light rose smell
Didn't expect a scent from a toner, but it's a soft rose that disappears as it dries. Skin looks fresher the next day. Knocked a star off because I'd like a pump top.
Helpful? (10)
F
Farah, 46
Verified buyer
Oily skin · Rough texture
Jun 20, 2026
Gentler than I expected
I've used stronger glycolic pads that wrecked my skin. This is calm by comparison and I still see the smoothness. Glad it has betaine in it.
Helpful? (15)
B
Beth, 34
Verified buyer
Combination skin · Dullness
Jun 5, 2026
Nice, but slow for me
My skin feels smoother, but the brightness took longer than two weeks to show. It's fine, just not dramatic. I'll finish the bottle.
Helpful? (19)
N
Naomi, 43
Verified buyer
Normal skin · Uneven tone
May 22, 2026
Sunday, Wednesday, Friday
That's my toner schedule and it's working. Tone looks more even, and Exofacial seems to give more glow on those nights.
Helpful? (12)
W
Wendy, 50
Verified buyer
Dry skin · Rough texture
May 6, 2026
Remember the SPF
Read the instructions, wear SPF every day, and you'll love it. My skin looks smoother and I've finally got a proper sunscreen habit.
Helpful? (7)
L
Lily, 37
Verified buyer
Combination skin · Dullness
Apr 18, 2026
Glass-skin prep, as promised
On toner nights my skin looks like I've had a facial the next morning. Simple, quick, and it doesn't fight with anything else I use.